Last week, I shared my top three highest-performing video ad formats for home improvement contractors. This week, I’m giving away something equally powerful: my top five graphic ad templates.
While video ads often outperform static graphics, I’ve seen plenty of campaigns where graphics pull ahead. That’s why the smartest approach is always to test both formats, see what resonates with your audience, and then double down on what works.
Why Graphic Ads Still Matter
Even though video typically has the edge in engagement, graphic ads:
- Load faster on mobile
- Deliver clear, simple messages
- Are quick to produce and launch
In some cases, my clients’ graphic ads have outperformed video—especially when the message is highly visual, like showcasing landscaping, fencing, or remodeling projects.
How to Get the Templates
I’ve built five customizable templates in Canva, which you can access by clicking the button above.
- Step 1: Click the download link above.
- Step 2: Log into your Canva account (or create one for free).
- Step 3: Open the pre-built templates, ready to edit.
These templates are structured for lead generation but flexible enough to match your brand, services, and messaging.
Quick Walkthrough: Customizing a Template
Here’s how easy it is to make them your own:
- Update the Headline – For example: “Concrete & Paver Services”.
- Add Your Service Description – A short, punchy value statement.
- Insert Your Website URL – Always include a clear call-to-action.
- Swap Out Images – Drag and drop photos of your actual projects.
Within minutes, you’ll have a professional-quality ad that’s ready to upload directly into the Meta Ads platform.
Done-for-You Option
If you’d rather skip the DIY process, I can handle it for you. Along with the Canva templates, I’ll drop a link below to my booking page where you can book a call with me. We’ll talk about your business, your goals, and how I can help you generate more qualified leads and close higher-value projects.
Final Thoughts
Graphic ads may not always be as flashy as video, but when done right, they consistently deliver results. With these five proven templates, you’ll have everything you need to start running effective ads for your contracting business.
Let’s take your marketing to the next level.